The Problem With Building Your Own Website

In my last post, I wrote about why your website sucks and your web designer hates you: https://www.marketingforconsultants.com/why-your-website-sucks/ On LinkedIn, Philip asked me: If I'm my own web designer, does this still apply? ;) Yes. Yes, it does! Why Is It so Difficult to Self-build an Effective Website? Apart from the lawyer joke references - "A web designer who works on his own site has a fool for a client" - there are some straightforward reasons why it is so difficult to build a good website for yourself that will bring in business, despite the plethora of free and easy-to-use website builder tools available nowadays. Let's look at what basic skills are required to build a website: To build an…

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Why Your Website Sucks and Your Web Designer Hates You!

Many web design trends and technologies have come and gone since I started building websites in the dark ages of 1996. But one crucial issue hasn’t changed much since day one: “Web design” is not really about “design” at all. If you've spoken to many business owners, you've probably heard some of them say something like this: “Our website sucks, so we need to get it redesigned”  The first part might be true, but it’s not necessarily design that’s going to fix the problem. A website is a manifestation of your marketing strategy. It's like a marketing avatar of your business, that is online 24/7, answering questions, guiding potential clients who are a good fit to your services. For professional…

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Lead Generation Strategies for Your Website

Lead Generation Strategies I'm going to outline four simple lead generation strategies that you can use to generate leads for your business from your website. These lead generation strategies are sometimes called "funnels" or "sales funnels". Here are the four strategies we'll cover in this article: Contact Form Call Booking Call Application Email Opt-in But first I have a golden rule in web design: One Primary "Call to Action" per Page. [Read the rest of this article over at Speakersbase]

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