Lead Generation Strategies for Your Website

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Lead Generation Strategies

I’m going to outline four simple lead generation strategies that you can use to generate leads for your business from your website. These lead generation strategies are sometimes called “funnels” or “sales funnels”.

Here are the four strategies we’ll cover in this article:

  1. Contact Form
  2. Call Booking
  3. Call Application
  4. Email Opt-in

But first I have a golden rule in web design:

One Primary “Call to Action” per Page.

[Read the rest of this article over at Speakersbase]


I help independent consultants to generate better quality leads from your website. I do this by helping you create and execute a simple, effective marketing strategy that works for your business and client base. I'm a former software engineer who has converted to "The Dark Side" - becoming a business and marketing consultant. I built my first website on GeoCities in the before-time of 1996, and I've been hooked on websites ever since. Join my email list below.
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