The Problem With Building Your Own Website

In my last post, I wrote about why your website sucks and your web designer hates you: On LinkedIn, Philip asked me: If I'm my own web designer, does this still apply? ;) Yes. Yes, it does! Why Is It so Difficult to Self-build an Effective Website? Apart from the lawyer joke references - "A web designer who works on his own site has a fool for a client" - there are some straightforward reasons why it is so difficult to build a good website for yourself that will bring in business, despite the plethora of free and easy-to-use website builder tools available nowadays. Let's look at what basic skills are required to build a website: To build an…


Why Your Website Sucks and Your Web Designer Hates You!

Many web design trends and technologies have come and gone since I started building websites in the dark ages of 1996. But one crucial issue hasn’t changed much since day one: “Web design” is not really about “design” at all. If you've spoken to many business owners, you've probably heard some of them say something like this: “Our website sucks, so we need to get it redesigned”  The first part might be true, but it’s not necessarily design that’s going to fix the problem. A website is a manifestation of your marketing strategy. It's like a marketing avatar of your business, that is online 24/7, answering questions, guiding potential clients who are a good fit to your services. For professional…

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